Bageriboxen is a European company based out of Sweden. Translated into English, it means "Bakery Box". They provide fresh, delicious ingredients with different, original recipes to your door step.
I researched the branding of several companies that provided similar services and sketched several of my ideas on paper. Next, I narrowed down the concepts that I thought would reflect Bageriboxen as a brand created high fidelity mock ups. Working together with the client, we narrowed down our selection to the circled concept circled in red above.
After we selected a concept, I explored color options. After much experiment and color swapping, I ended up with orange and teal. I wanted a palette of no more than 2 colors originally, but I ended up adding the beige color because not only did I think it would work as an excellent background color for their digital products such as their website and mobile app's, but it would create a soft contrast against a white background for their print pieces.
Sketching & User FlowDiving right back into research, I conducted a competitive analysis on two sites that provided a very similar service that Bageriboxen provided. Previously while I was working on the branding for Bageriboxen, I already had ideas of how the page would be laid out. I worked closely with the client and they did a fantastic job of sharing their needs for the website, so I had a firm idea of which elements I would incorporate into the design and how i would prioritize them, the flow between pages and how the layout and arrangement once the user interacts with them.
WireframesI used my sketch pictured earlier and a few other doodles (not pictured) and hopped into UX Pin to create a few quick wireframes to lay out the foundation for the visual design process.
After doing a bit of user testing and working together with the client, we decided to go back a few more things. First, I decided to add a section that translates in English as "Heres why you should try it" to express the fact that it's quick, fast, and easy for users who may have doubts about the overall process being a hassle, difficult and time-consuming.
Next, I added a section for Testimonials near the footer because ultimately, the goal is to make the user use this product. Real stories shared by real people who have used this service before will help assure and build trust with potential customers who still may not be sure about this product.
I then included a bottom hero graphic that shows a family, bonding using this great product and having a great time with each other in the process.And finally, I added another CTA, "BÖRJA NU", which means "Start Making Delicious Bread" at the bottom right below the hero images of the family to entice the user to take action and start making delicious breads! All in all, my task was to create an responsive website with a brand. I also was responsible for the stationery, package design and the design of the lables and ingredients that are contained within the “bakery boxes”. As for the digital products, took on the role of sketching, wireframing, prototyping, user testing, and client & user research. The experience with the client was nothing but a pleasure. The relationship was very collaborative and It's always great to work with a client who also shares an open-mind and ping-pong ideas off of each other to improve a product. The overall project became a success and you can view the final result online at www.bageriboxen.se Please take a look to see the physical product and package design below.
Bageriboxen is a company based out of Sweden. Translated to english, Bageriboxen means “Bakery Box.” It’s a product that delivers fresh ingredients to your doorstep to make original, delicious breads in your home. My task was to create a responsive website and brand it. I also was responsible for the stationery, package design and the design of the lables and ingredients that are contained within the “bakery boxes”. As for the digital products, I took on the role of sketching, wireframing, prototyping, user testing, and client/user research. Currently, the idea of a mobile app is a work in progress that’s scheduled to happen in the future, but I have also included a sketch of the onboarding process once we reach that bridge. The overall project became a success and you can view the final product online at www.bageriboxen.se